My Instagram Dilemma

For as long as I can remember Instagram has been my favourite social media platform.

I was one of the last people in my friend group to get an Iphone and when I did it totally changed my life. I attempted photography for the first time, found a love for capturing everyday life and, creating an Instagram profile helped my hobby to thrive.

When I first created Cake & Coast my followers kept going up and up and up but all of a sudden, I’m struggling to make it over 700 followers. 700 is a lot and I’m very thankful but, over recent months I’ve noticed so many tweets about the Instagram algorithm and it’s made me think.

Like all bloggers, I find it really disappointing to notice my engagement decrease on Instagram and my blog after a couple of days absent. The annoying thing is, I’m not not posting because I have nothing to say or because I can’t be bothered. It’s because I have a job. Sometimes I work 36 hours in space of 3 days and that means no social media for me. When I have the time/energy I schedule tweets but, I don’t always get around to it and then all of a sudden, goodbye 20+ followers.


So, what am I doing about my dilemma?

I’ve only been writing since December last year and I’m trying to be kind to myself about the whole thing. I’m trying really hard not to stress and I hope the other little bloggers like me aren’t worrying too much either. It’s difficult because I want to continue writing and I want my blog to be somewhat successful but,I’m trying to adopt the attitude that it doesn’t matter if you have 100 followers or 1000.

Basically, as long as you enjoy the content you’re creating that’s really all that matters right?

I’m also slightly torn about how to improve my content going forward however, I’m trying to look at Instagram from a different angle. I’ll be sticking with my rustic Iphone photos for the time being and blog when I feel I have something I want to share.

It’s not possible for me to be doing more than I currently am and, I need to remember that I love my blog. It’s an ongoing hobby, something I’m still new to and I want to continue enjoying every moment of.

My hope is that people will read my blog, find my Instagram, see the joy I feel for writing and hopefully want to subscribe.

If you want to check out my content on Instagram and read about my latest life ramblings click here

32 thoughts on “My Instagram Dilemma

  1. I completely feel your frustration Kate! I lose followers if I don’t post every day and some posts don’t even reach all my followers…ANNOYING! You’re right about posting the content that YOU love and that’s what matters. As long as you are happy with what you’re posting, life’s good, right?! X

  2. I’m so glad you understand too. I’ve read about so many bloggers who feel the same recently and it’s so frustrating. I have lots of Instagram followers but I highly doubt my content is actually reaching their feeds. There’s no doubt in my mind that Instagram is my favourite social media platform, it’s helped me reach out to so many amazing brands and bloggers over the years but I can’t help but feel disappointed in the platform at the moment x

  3. Well said. I know a lot of bloggers who also feel frustrated over Instagram lately. I also find it frustrating at times but I keep on posting and hope for the best. I fully agree that as long as you love what you are posting, then that’s all that matters.

  4. I have such a love/ hate relationship with instagram, I feel like I used to enjoy it more when I wasn’t posting for my blog because the follower thing is just too stressful sometimes. It’s funny, I hovered around 690 for ages before I finally hit 700 too x


    1. Me too. I used to love Instagram when i was posting on a personal account. The photos were much the same but I wasn’t thinking about the numbers until I created my blog account x

  5. I’ve had nothing but problems with instagram recently; I finally hit over 1k this year (after 2 years of blogging) but its stalled again at 1.2k and I just can’t seem to get past that. I’m trying not to think about number and just enjoy curating and building up a grid that I love the look of xx

    Jade |

    1. It’s such a shame because I think your content is fantastic and I hate to think that it’s not getting the attention you’ve worked so hard for. I hope that Instagram gets it’s act together soon and helps to support the little people because I love blogging but, I can see why people become disheartened by it all.

      1. Aww thank you so much lovely, it’s so kind of you to say that! 🖤 and yeah I really hope they do too, they’ve made it impossible to grow without paying for ads now 😒

  6. I completely get your dilemma. My instagram follow account is tiny (150) but I’m struggling to get it above that, but I do try to post at least once a day. I hope yours picks up as I really like reading your blog! xx

    1. I think most bloggers I follow seem to post on Instagram once a day but I find it difficult to. I’m not sure why but I don’t always feel I have something to share although, I do try to post at least a couple times a week. Maybe that’s part of where I’ve been going wrong?

      I’ve followed you back by the way and your food looks delicious.

      I hope your following continues to grow x

    1. I’m so glad I’m not the only one who’s been feeling the struggle with Instagram. It’s difficult not to compare yourself to big bloggers and have it not get you down but, I’m so pleased that you’re trying to take the same approach as me x

  7. I find Instagram so difficult for engagement and followers, but a lot of bloggers seem to be having the same dilemma! I love scrolling through Instagram more than anything though x

    Ashleigh |

    1. It’s addictive isn’t it?

      I love looking through and seeing what other bloggers are up to as well as exploring new foodie profiles.

      I don’t think they’ll ever be a social media platform I love more but, I really hope the small bloggers aren’t left behind as bigger brands flourish and with an ever expanding following x

  8. Instagram is a nightmare. Everyone loves to hate it. I follow you, but the flippin algorithm means I seem to have missed some of your posts, don’t be disheartened though your content is fabulous 🙂

  9. Thank you so much. I’m so pleased you enjoy my content even though it might not appear on your feed at times. I’ve just checked and I follow you thankfully and really love your posts too.

    Kate x

  10. I’ve always liked Instagram because it makes me feel like I need to be a bit pickier when it comes to uploading pictures – which is fine! It’s a bummer that people are quick to unfollow if you don’t have activity @__@. Love your thoughts on this topic!

    Nancy ♥

    1. Agreed. It’s such a shame when you’ve been trying really hard to produce good content but still lose followers or find out that your image hasn’t even appeared on anyones feed x

  11. I was actually thinking about this the other day. I’m pretty new to blogging too, but what I’ve learnt is that as long as you enjoy what you put on your blog/Instagram that’s the most important thing, right?
    You blog whenever you can and don’t feel as though you have to! You also need time to yourself 💗
    Great post! X

    1. Thanks so much. I’m so pleased so many other bloggers feel the same as I do. You’re definitely right too. Putting content out there that you enjoy is the most important thing x

  12. I’m glad you feel the same Kate! Instagram is the worst for unfollowers! If I post I get unfollowed, if I don’t post I get unfollowed, it’s a no win situation. And I always end up missing everyone’s posts too! It’s definitely not my favourite social media 🙈. I’ve just given your photos some love and I think your photography is great 💖 xx

    Bexa |

    1. I’m so glad you agree. It’s such a battle to maintain followers and I’ve started to begin wondering how many followers are actually real accounts interested in my content and who might be fake.

      I tweeted recently that I was 18 followers away from my 800 goal and then suddenly the number increased to about 25 followers. How insane is that.

      I’m so pleased you enjoyed my page though. I didn’t realise I wasn’t following you already but, I am now xx

  13. I so feel you on this! It is super disheartening to see your follower count drop after a few days of inactivity, but then you can look at it from another perspective; wouldn’t you rather have true, genuine followers that like your content? I’d rather have 100 that really enjoy my photography and writing, than 1000 who are only following for the sake of it. And at the end of the day, I love my photography and I love talking about my passions, which I think is the most important thing! xx Naomi

    1. I’m starting to agree. It doesn’t matter if lots of people follow you if they aren’t a real account or actually interested in your work. I’d rather have less followers you appreciate my blog that’s for sure but, sometimes it’s hard to not be disappointed from time to time x

  14. I agree, the main thing is you enjoy writing your posts.
    Buffer has helped me with scheduling to Twitter as I get more blog traffic through that, than through Instagram myself.
    We are already following each other on Insta I’m @helens_journey so I did a handful of likes on your pics instead 😉 ✓

    1. Thanks so much for the support! I’ve been using Buffer recently too to plan my content and I’m really enjoying it. Although, I do still try to authentically post on Twitter when i get the chance of course. I’ve followed you too and love your content ❤️ xx

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